AI  ·  Automation  ·  Operations

Work Less.
Earn More.
Scale Smarter.

Helping hospitality businesses increase profit, reduce operational workload, and streamline operations through AI, automation, and smarter systems.

10–100+
Units we work with
30–60%
Reduction in manual tasks
4 wks
Avg. time to first results
The Problem

Running a Hospitality Business
Shouldn't Feel Chaotic.

Most operators are buried in repetitive tasks, fighting fires, and managing broken systems — instead of growing their business.

Too Much Manual Work

Your team spends hours on tasks that should take minutes — check-ins, messages, reports, scheduling. Every single day.

Operational Bottlenecks

One blocked process cascades into delays, missed responses, and frustrated guests. Everything slows down at the worst time.

Team Inefficiencies

Your team is working hard but not smart. Without the right systems, effort doesn't translate into results — or revenue.

Disconnected Systems

Your PMS doesn't talk to your channel manager. Your messaging tool is siloed. Data lives in spreadsheets nobody updates.

Constant Firefighting

Every day starts with a new crisis. Reactive operations leave no room for strategy, growth, or breathing room.

Scaling Feels Impossible

Adding units means adding headcount. The math doesn't work. Growth without automation creates more chaos, not more profit.

Services

How We Help

Deep hospitality operations expertise combined with modern AI and automation — delivering real, measurable results.

01

AI & Automation Strategy

We map your operations, identify the highest-impact automation opportunities, and build a clear roadmap for transformation — before writing a single line of code.

  • Full operations audit and gap analysis
  • Automation opportunity mapping
  • ROI-focused prioritization framework
  • Custom roadmap with quick wins
02

Operational Optimization

Streamline every process — from guest communications to team workflows. We redesign how your operation runs so it performs better with less effort.

  • Process redesign and documentation
  • Team workflow optimization
  • Standard operating procedures
  • Performance dashboards and KPIs
03

AI & Automation Implementation

We don't just advise — we build. From automated guest messaging to dynamic pricing integrations, we implement automations that save hours every day.

  • Automated guest communication flows
  • Multi-platform system integrations
  • Custom AI-powered workflows
  • Testing, training, and team handoff
04

Systems & Workflow Design

We architect the connected tech stack your business needs to scale — PMS, channel management, CRM, and automation tools working together seamlessly.

  • Tech stack evaluation and selection
  • Systems integration architecture
  • Data flow and reporting setup
  • Scalable infrastructure design
Results

From Operational Chaos
to Operational Clarity

The difference between businesses that struggle and those that scale is a system.

✕  Before
📋
Manual check-in coordination
💬
Guest messages written by hand
📊
Scattered spreadsheet reports
Tasks falling through the cracks
🔥
Constant reactive firefighting
📉
Growth limited by capacity
✦  After
Fully automated guest journeys
🤖
AI-powered messaging on autopilot
📈
Real-time dashboards and insights
Every task tracked and actioned
🎯
Proactive, strategic operations
🚀
Scale without adding headcount
Or Martonovitch, Founder of Lumo Hospitality Consulting

Or Martonovitch

Founder, Lumo Hospitality Consulting

Hospitality Ops PMS Expert AI Implementation Automation Process Design Systems Thinker
About

Meet the Founder

Or Martonovitch built Lumo Hospitality after years on the ground in hospitality operations — managing properties, implementing tech stacks, and solving the exact problems that keep operators up at night.

Unlike traditional consultants who advise from the outside, Or has lived the operational chaos firsthand. Every recommendation is practical, implementable, and tested against real-world constraints — not theoretical frameworks.

Deep expertise in PMS systems, channel management, and hospitality tech stacks
Hands-on AI and automation implementation — not just theoretical strategy
A systems thinker who finds the leverage points that others miss
Focused on outcomes: more profit, less work, real scalability
Our Approach

How We Work

A proven four-step process that takes you from operational chaos to clarity — with measurable results at every stage.

Discovery & Assessment

We audit your current operations, tech stack, and workflows to build a precise picture of where you are — and where the friction lives.

Identify Opportunities

We map your highest-leverage automation and optimization opportunities — ranked by impact, effort, and ROI so you know exactly where to focus.

Create Roadmap

We build a clear, prioritized implementation plan — from quick wins you can act on immediately to a long-term roadmap for full operational transformation.

Implement & Optimize

We build it, test it, and train your team on it. Then we optimize based on real data until the results stick and keep improving.

What Clients Say

Results Operators Actually Feel

"

Before working with Lumo, my team was spending hours every day on guest messages, check-in coordination, and manual reporting. Within six weeks we had automated 80% of that. I finally have time to focus on growing the portfolio instead of just keeping it running.

SM
Sarah Mitchell
Founder, Coastal Stays Group · 34 units
"

Or doesn't just hand you a strategy deck and disappear. He understood our PMS setup on day one, identified three integrations we didn't even know were possible, and had them running within a month. Our operations feel like a completely different business.

JR
James Rourke
CEO, Urban Host Properties · 62 units
"

We were scaling fast but our systems weren't keeping up. Lumo helped us build an operational foundation that actually supports growth. We added 20 units last quarter with zero increase in back-office workload. That would have been impossible before.

AL
Amélie Laurent
Operations Director, Maison Collective · 88 units
Get Started

Ready to Work Smarter?

Let's explore how AI, automation, and operational improvements can help your hospitality business grow — while reducing manual work.

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