Too Much Manual Work
Your team spends hours on tasks that should take minutes — check-ins, messages, reports, scheduling. Every single day.
Operations · AI · Automation
Work Less.
Earn More.
Scale Smarter.
Helping hospitality businesses increase profit, reduce operational workload, and streamline operations through AI, automation, and smarter systems.
Streamline Operations
Reduce friction & complexity
Increase Profit
Optimize revenue & efficiency
Allow Growth
Build for sustainable scaling
The Problem
Running a Hospitality Business
Shouldn't Feel Chaotic.
Most operators are buried in repetitive tasks, fighting fires, and managing broken systems — instead of growing their business.
Operational Bottlenecks
One blocked process cascades into delays, missed responses, and frustrated guests. Everything slows down at the worst time.
Team Inefficiencies
Your team is working hard but not smart. Without the right systems, effort doesn't translate into results — or revenue.
Operational Chaos
Important information is spread across emails, WhatsApp messages, spreadsheets, and multiple systems, making it difficult to stay organized and in control.
Constant Firefighting
Every day starts with a new crisis. Reactive operations leave no room for strategy, growth, or breathing room.
Scaling Feels Impossible
Adding units means adding headcount. The math doesn't work. Growth without automation creates more chaos, not more profit.
Services
How We Help
Deep hospitality operations expertise combined with modern AI and automation — delivering real, measurable results.
Hospitality AI & Automation
We map your operations, identify opportunities for improvement, and implement practical solutions that reduce manual work and improve efficiency.
Operations & Workflow Optimization
Streamline key processes — from guest communications to team workflows. We redesign how your operation runs so it performs better with less effort.
Technology Implementation
We select, implement, and connect the right tools to simplify operations and save your team hours every day.
Reporting & Operational Clarity
We build dashboards, reporting systems, and processes that give you clearer insight into your business.
Results
From Operational Chaos
to Operational Clarity
The difference between businesses that struggle and those that scale is a system.
✕ Before
Manual check-in coordination
Guest messages written by hand
Scattered spreadsheet reports
Tasks falling through the cracks
Constant reactive firefighting
Growth limited by capacity
✦ After
Fully automated guest journeys
AI-powered messaging on autopilot
Real-time dashboards and insights
Tasks are tracked, clear and optimized
Operations that feel easy and in control
Scale without adding chaos
Or Martonovitch
Founder
About
Meet the Founder
Or Martonovitch built Lumo Hospitality after years working in both hospitality operations and hospitality technology — managing properties, implementing systems, and solving the exact challenges that hospitality operators face every day.
Through this experience, he has seen how hospitality businesses of different sizes operate, where inefficiencies hide, and what separates scalable operations from operational chaos.
Every recommendation is practical, implementable, and grounded in real-world experience.
Extensive experience with PMS systems, channel management, and hospitality technology
Hands-on AI and automation implementation, not just theoretical strategy
A systems thinker who finds the leverage points that others miss
Passionate about helping people spend less time on complexity and more time focusing on what matters most, in business and in life
Our Approach
How We Work
A practical four-step process that takes you from operational chaos to clarity.
Discovery & Assessment
We review your operations, systems, and workflows to understand how your business runs today — and where time, effort, and opportunities are being lost.
Identify Opportunities
We identify the biggest opportunities to reduce manual work, improve efficiency, and simplify your operations — so you know where to focus first.
Create Roadmap
We create a practical action plan with clear priorities, quick wins, and longer-term improvements that support sustainable growth.
Implement & Optimize
We build it, test it, and train your team on it. Then we continue refining and improving as your business evolves.
What Clients Say
Results That Make a Difference
"
During the three years Or worked with us, he played a key role in transforming the way our business operates. He took a complex, highly manual operation that relied heavily on WhatsApp for coordination and turned it into a much more structured, automated, and efficient way of working. He also led two complex PMS migrations and implemented AI-powered guest communication.
What I appreciated most was his ability to understand the bigger picture, simplify complex processes, and build systems that made our day-to-day work easier.
"
Working with Or made a real difference to the way we managed both our guest communication and our marketing. He helped us automate many of the repetitive tasks that used to take up a lot of our team's time, making our processes much more efficient and consistent.
One of the things I appreciated most was that Or always looked for the smartest long-term solution rather than just a quick fix. He combines strong technical skills with a deep understanding of hospitality operations, and I'd happily recommend him to any hospitality business looking to improve the way they work.
Get Started
Ready to Work Smarter?
Let's explore how better systems, automation, and operational improvements can help your business grow — while reducing manual work.
Book Your Free Discovery Call
No obligation
30-minute call
Clear next steps